Penguin Hype? Can it be popular enough to make it fly?

Lately, we hear less and less of open source software being talk about in the government sector. The trend and new hip thing to talk about is now "Open Standards". Now, I know to a lot of people, this makes sense. Yeah, sure, its standard, of course, we should use Open Standard. Standard is also an easy word to use and always keep you on the safe side. If it is standard, how can it be wrong. But then again, standard is not necessarily an answer. The use of the word standard have been overused to mean nothing substantial or an excuse for not knowing a definite answer. For example, note the use of Standard in our standard daily lives:

This is a standard car.
That's a standard size.
She has a standard figure.
Her standard is low.
Her work is above standards.
He is below standards.

But, believe me, Open Standard is no panacea to our computing problems. I find it disturbing as people use the term open standards without even knowing what it means or how it will effect us. So for now, I'm going to stick to using open source, cause open standards is just an idea. Until someone comes out with software based on open standards, but of course they have to define what open standard is first. And that the standards they define should be standard, for all of us. They say that Open Source is a religion, some say its communist, and some says its an idealogy. Having said that, what is Open Standards to some people?